User Experience Design (B.A.)
About the Programme
Moving people with design and technology, visualising messages and information, telling stories, expanding realities and changing the environment – that is your professional future after the Bachelor's programme in UX Design & Content Creation.
You have the know-how to analyse user needs in digital product development and derive usage requirements from them. You master the professional evaluation and steering of the complex development process of digital products at every stage.
Our programme also makes you an expert in content strategy, ensuring long-term success in the digital marketing mix. In addition to user-centred design, you acquire the skills to plan and create high-quality content.
What will you learn?
- User Experience Design & Usability
- Interaction Design & UI Design
- Content Strategy & Content Creation
- Digital Marketing & Storytelling
- Motion Design & Video Production
- User-Centred Product Development
- Soft Skills & Internship/Semester Abroad
The perfect combination of UX expertise and content strategy for long-term success in the digital age.
Programme Content
First & Second Semester – Fundamentals8 Modules+
Third & Fourth Semester – Advanced Studies10 Modules+
Fifth to Seventh Semester – Specialisation & Graduation6 Modules + Internship + Thesis+
Career Prospects
The Bachelor's programme prepares you for the requirements in the fields of product and in-house development, usability and content production – particularly in connection with values, emotional digital design and cultural differences.
