Cybersecurity

About the Program

Your ideal combination: Business & Psychology. You learn management fundamentals for international companies and discover what motivates people. This enables you to ensure smart personnel selection and satisfaction at all organizational levels.

In the Bachelor's program International Business Administration - Business Psychology at SRH University Campus Berlin and Hamburg, you combine business administration and psychological expertise while developing your social, intercultural, and personal skills through projects. You acquire classic know-how in areas such as marketing, accounting, and sales – always in a global context and with strong reference to psychology.

Your knowledge of the psychology of learning and motivation will make you more efficient and help you successfully support teams. This makes you an indispensable part of any company, as your economic knowledge harmonizes perfectly with your psychological expertise.

What Will You Learn?

• HR Management & Personnel Selection
• Advertising Psychology & Market Research
• Emotions in the Workplace
• Marketing & Sales
• International Business Administration
• Commercial Law
• Psychology of Learning & Motivation

You receive first-class training in international business administration, including applied business mathematics, Business English, and comprehensive understanding of corporate management. Choose between the International Experience Track (7 semesters with study abroad) or the Fast Track (6 semesters).

Curriculum

Your Career Prospects After Graduation

As a business psychology graduate, you are a sought-after expert at the intersection of business and psychology. Your skills in market and advertising psychology are particularly in demand in personnel development. You advise companies on hiring and developing the best personnel and become an indispensable part of every international team.