Digital Business Management (B.A.) at FHM Düren
Become a digitalisation expert and help shape our digital future – in the Digital Business Management programme at the Düren campus.
Key Facts About the Programme
All the important facts about degree, duration and location at a glance.
Degree
Bachelor of Arts (B.A.)
Standard Programme Duration
6 semesters
Location
Düren
Language
German
Admission
No numerus clausus (NC)
Mode of Study
Full-time (on campus)
About the Programme
Become a digitalisation expert and help shape our digital future. Nothing is transforming the processes of the entire economy faster than digitalisation. Artificial intelligence has long since stopped being science fiction and become reality.
Our economy needs highly trained specialists and managers who can steer and shape these processes. Our Digital Business Management programme at the Düren campus prepares you for exactly these challenges.
Learn, on a scientifically sound basis, how Meta, Google, Amazon and Apple are evolving, which business models will endure, and what this change means for global players, mid-sized companies and innovative small businesses alike. Help shape the "Digital Tomorrow".
No NC · Full-time programme
What Will You Learn?
The programme prepares you, as an emerging manager, for the challenges of the future. You'll acquire professional skills, management skills and smart skills – everything you need to help shape tomorrow's business world.
Digital Business Strategies
Develop and evaluate digital business strategies & business models.
AI & Big Data
Understand and apply artificial intelligence & big data management.
E-Commerce
Manage e-commerce & online project management in practice.
Digital Business Development
Drive digital business development & innovation forward.
Mobile & CX
Shape mobile development & customer experience.
Supply Chain
Optimise supply chain management & digitalisation.
In addition: Content Marketing & Data Strategy as a further focus area of the programme.
Structure of the Programme
Three stages of study lead you from the fundamentals of business administration to your bachelor's thesis.
1st & 2nd semester — Fundamentals
8 modules
- Fundamentals of Business Administration — 6 ECTS
- Introduction to Digitalisation — 6 ECTS
- Accounting & Controlling — 6 ECTS
- Academic Work Methods — 6 ECTS
3rd & 4th semester — Specialisation
8 modules
- Digital Business Development — 6 ECTS
- Big Data Management & AI — 6 ECTS
- E-Commerce Management — 6 ECTS
- Customer Experience Management — 6 ECTS
5th & 6th semester — Specialisation
6 modules + thesis
- Innovation Management & Digital Entrepreneurship — 6 ECTS
- Content Marketing & Data Strategy — 6 ECTS
- Practical Phase — 12 ECTS
- Bachelor's Thesis — 12 ECTS
Your Career Prospects After Graduation
As a future specialist or manager, you will be able to recognise the potential of digital technologies, develop and deploy applications, and realign a company's future with digital business strategies.
By 2030, the digital economy could create an additional quarter of a million jobs – with above-average earnings.
Possible Fields of Work & Employers
- Digital Business Development
- Chief Digital Officer & Big Data Management
- E-Commerce Management & Online Project Management
- Customer Experience & Mobile Development
- Innovation Management & Digital Entrepreneur
- Data Strategist & Content Marketing Manager
Reviews & Experiences
Based on 134 reviews from former and current students.
4,7 / 5
Average rating from 134 reviews
80%
give the full rating of 5 stars
93%
give 4 stars or more
Ready to Start Your Digital Business Management Programme?
Submit your no-obligation enquiry — we'll support you all the way to a place at FHM Düren.