International Tourism and Event Management dual (B.A.)
Dual study programme at SRH Hochschule — first-hand industry know-how and practical experience in the tourism and event industry. No admission restriction (NC-free), dual, tuition fees are usually covered by the practice partner.
About the Program
First-hand industry know-how and practical experience: In the dual Bachelor's degree programme in Tourism and Event Management, you acquire specialist knowledge of the tourism and event industry and are part of your practice company's team for 22 months.
You study with a company at your side (practice partner) and gain insight into working life from your first year of study. In addition, your practice partner usually covers the tuition fees. You acquire business management skills with a focus on the tourism and event industry as well as foreign language skills.
Thanks to the project-based and practice-oriented study concept, you not only learn to deal concretely with real problems, but also strengthen your teamwork, project management and communication skills. The 6-monthly alternation between theory and practice phases allows you to apply what you have learned directly.
What Will You Learn?
No admission restriction (NC-free) · Dual · Tuition fees are usually covered by the practice partner.
Tourism Management & Destination Development
Fundamentals of the tourism industry and development of attractive destinations.
Event Management & Event Planning
Conception, organisation and execution of events.
Business Administration & Marketing
Basic business knowledge and marketing strategies for the industry.
Project Management & Communication
Teamwork, project management and professional communication.
Two Foreign Languages
English as a compulsory language plus a freely selectable second foreign language.
22 Months of Practical Experience
Direct insight into working life at the practice company from the first year of study.
Leadership Skills & Soft Skills
Curriculum
The 6-monthly alternation between theory and practice phases allows you to apply what you have learned directly.
First & Second Semester — Fundamentals
8 Modules + Practice
- Fundamentals of Tourism & Event Management — 6 ECTS
- Business Administration & Accounting — 6 ECTS
- Communication in English — 6 ECTS
- Practical Phase at the Partner Company — 12 ECTS
Third & Fourth Semester — Specialisation
10 Modules + Practice
- Tourism Marketing & Destination Management — 6 ECTS
- Event Concept & Planning — 6 ECTS
- Foreign Language II (Elective) — 6 ECTS
- Practical Phase at the Partner Company — 12 ECTS
Fifth & Sixth Semester — Specialisation
8 Modules + Practice
- Sustainable Tourism & CSR — 6 ECTS
- Project Management & Communication — 5 ECTS
- Specialisation in Tourism or Events — 6 ECTS
- Practical Phase at the Partner Company — 12 ECTS
Seventh Semester — Graduation
3 Modules + Practice + Thesis
- Leadership & Management Skills — 6 ECTS
- Practical Phase (4 Months) — 6 ECTS
- Bachelor's Thesis & Colloquium — 12 ECTS
Your Prospects After Graduation
As a graduate of the dual Bachelor's degree programme in International Tourism and Event Management, you have 22 months of practical experience and are excellently networked in the industry. The intensive relationship with your practice partner opens up excellent chances of being taken on permanently. Alternatively, with your combination of theory and practice, you are also highly attractive to other employers in the tourism and event industry.
Tourism Manager & Destination Manager
Event Manager & Event Planner
Marketing Manager (Tourism/Events)
Project Manager at Tour Operators
MICE Manager (Meetings, Incentives, Conferences, Events)
Permanent Employment by the Practice Partner
Reviews & Experiences
Based on 143 reviews from former and current students.
4.8 / 5
★★★★★
Based on 143 reviews
Ready for Your Studies in Germany?
Submit your non-binding enquiry — we will guide you to a place on the International Tourism and Event Management programme.