Creative Industries Management — PR Management and Journalism (B.A.)
At SRH Berlin University of Applied Sciences. Research, write, lay out, and create content according to the rules of print and online media — the bachelor's programme that combines PR management and journalism.
Research, write, lay out, and create content according to the rules of print and online media. Our bachelor's programme combines PR management and journalism, equipping you with the tools for successful cross-media publishing.
The PR Management and Journalism specialisation strengthens your expertise in media and communication management and makes you a professional in the design, management, and distribution of digital content across a wide range of channels.
You will become skilled in handling various journalistic text formats, become familiar with interview techniques and press standards, and know how to protect sources and intellectual property. With us, you will learn to research trustworthy information and identify fake news, as well as how to develop a content strategy for successful integrated cross-media communication.
Programme Facts at a Glance
- UniversitySRH Berlin
- DegreeBachelor of Arts
- Duration7 semesters
- LocationBerlin
- LanguageGerman
- AdmissionNo admission restriction (NC-free)
- ECTS210
- Mode of StudyFull-time
- Start of StudiesWinter semester
No admission restriction · Accredited · Full-time
What Will You Learn?
This programme is a specialisation within the B.A. Creative Industries Management (formerly B.A. Media Management). The second specialisation, Event and Music Management, is also available.
Journalistic Text Formats
Interview techniques and press standards for cross-media publishing.
Research & Source Verification
Researching trustworthy information and identifying fake news.
Content Strategies
Conceptual design for successful integrated cross-media communication.
Digital Editorial Management
Confident, routine use of content management systems.
PR Management
Professional planning and management of corporate communication.
Source Protection
Protection of sources and intellectual property under media law.
Hands-on Projects
Print, online, and social media in real practical application.
The Programme at a Glance
From foundational knowledge through the specialisation to the bachelor's thesis — seven semesters, clearly structured.
1st & 2nd Semester — Foundations
8 modules
- Introduction to the Creative Industries · 6 ECTS
- Media and Communication Studies · 6 ECTS
- Management & Business Administration · 6 ECTS
- Academic Writing · 6 ECTS
3rd–5th Semester — PR & Journalism Specialisation
10 modules
- Journalistic Text Forms & Interview Techniques · 8 ECTS
- Cross-Media Content Strategies · 6 ECTS
- Digital Editorial Management · 6 ECTS
- PR Management & Corporate Communications · 8 ECTS
6th & 7th Semester — Practice & Graduation
6 modules + thesis
- Media Law & Source Protection · 6 ECTS
- Practical Project & Internship · 12 ECTS
- Intercultural Communication & Soft Skills · 6 ECTS
- Bachelor's Thesis · 12 ECTS
Your Prospects after Graduation
As a communications expert with technical and management competencies, you know how to deploy media strategically, can work in diverse and intercultural teams, and will have further developed your soft skills and personality across a range of projects.
As a PR manager or journalist for editorial offices, media planning agencies, or corporate marketing departments, you will chart new paths in information and content management. Emerging professional fields such as influencer manager or content creator, alongside self-employment and founding your own company, offer further career prospects.
Possible Fields of Work & Employers
- Verlage und Zeitungen
- Radio- und TV-Sender
- PR- und Kommunikationsagenturen
- Produktionsfirmen
- Wirtschaftsverbände, politische Organisationen und Stiftungen
- Event- und Marketingfirmen, Messe und Tourismus
- Innovations- und Changemanagement
- Selbständigkeit und Unternehmensgründung
Reviews & Experiences
Based on 134 reviews from former and current students.
4.7
★★★★★
Based on 134 reviews
Ready for Your Studies in Germany?
Submit your no-obligation request — we'll support you all the way to a study place in PR Management and Journalism.