Sports Journalism & Sports Marketing
About the Program
Sports means emotion and often has high social significance. For some, sports is simply the most beautiful side issue in the world. Sports takes place so intensively in public especially because of communication.
Making sporting events tangible through image and sound - that is the appeal for sports journalists. In the tension between athletes, managers, media representatives and sponsors, you are actively involved.
You learn about the mechanisms of the media economy and gain in-depth insight into German media and press law. You also learn to place your reporting in a broader socio-political context.
What You'll Learn
- Sports Journalism for TV, Radio, Print, Online & Mobile
- Media and Press Law
- Public Relations & Marketing Management
- Sports Marketing for Business, Mass & Professional Sports
- Understanding & Implementing Marketing Strategies
- Conducting Press Conferences & Interviews
- Professional Skills, Management Skills & Smart Skills
Ultimately, it's all about conveying the fascination of sport and reporting with passion on events that move millions of people.
Curriculum
First & Second Semester – Fundamentals10 modules+
Third & Fourth Semester – Specialization10 modules+
Fifth & Sixth Semester – Advanced Specialization & Completion6 modules + thesis+
Your Perspectives After Graduation
As a sports journalist, you dive deep into the world of sports: from transfers to victories and defeats, you report first-hand. As a sports marketing expert, you represent clubs, are responsible for marketing and serve as the interface to media representatives.
