Advertising & Brand Design
About the Program
Understanding people and their needs. Strategically evaluating, designing and shaping creative ideas for companies, brands and products. The Bachelor's program Advertising & Brand Design at SRH Berlin is your entry into the international creative industry.
You learn to understand and successfully address target audiences, consciously use text and image, and design excellent communication for different media. From market analysis to strategic brand positioning to the development of compelling advertising campaigns.
Berlin as a creative stage and important location of the creative economy is your special source of inspiration. Numerous projects are conducted with real partners under professional conditions.
What You'll Learn
- Understanding and successfully addressing target audiences
- Strategic brand positioning & brand design
- Developing compelling advertising campaigns
- Market analysis & innovation development
- Purposefully using text and image
- Designing communication for different media
- CORE principle: Practice-oriented projects with real partners
English-taught program in Berlin – no NC, accredited, internationally recognized.
Curriculum
First & Second Semester – Foundations8 Modules+
Third to Fifth Semester – Specialization12 Modules+
Sixth & Seventh Semester – Projects & Thesis6 Modules + Thesis+
Your Perspectives After Graduation
The excellent facilities at the School of Arts, Information, and Media enable you to perfect both your academic and design profile. In studios, film and photo studios, you can test and implement your big ideas for brands and advertising campaigns. As a creative communication expert, you are just as sought after in companies and organizations as in media and advertising agencies.
