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Event and Music Management

Bachelor of Arts 7 Semester Deutsch Vollzeit

About the Program

Create project plans, book artists, create experiences. Coordinate technology, audience and press, keep all threads in hand. Take the wheel in the artist & event scene with the Bachelor's program Event and Music Management!

Our program offers you comprehensive knowledge of the entire value chain in the music market. You learn about copyright and contract law and have the opportunity to found and manage your own music label with your fellow students.

You acquire essential business, communication and technical skills in practice projects with partners from the creative industry – and build important industry contacts.

What You'll Learn

  • Value chain in the music market
  • Copyright and contract law
  • Found and manage your own music label
  • Event & concert planning
  • Digital media & communication
  • Business & technical skills
  • Practice projects with industry partners

German-taught program in Berlin – no NC, accredited. Formerly B.A. Media Management.

Curriculum

First & Second Semester – Foundations8 Modules+
ModuleIntroduction to Creative Industries8 ECTS
ModuleBusiness & Management Basics6 ECTS
ModuleMedia & Communication6 ECTS
ModuleEvent Management Basics6 ECTS
Third to Fifth Semester – Specialization12 Modules+
ModuleMusic Market & Value Chain8 ECTS
ModuleCopyright & Contract Law6 ECTS
ModuleLabel Management & Founding8 ECTS
ModuleConcert & Festival Management6 ECTS
Sixth & Seventh Semester – Practice & Completion6 Modules + Thesis+
ModulePractice Projects with Industry Partners15 ECTS
ModuleDigital Media & Marketing8 ECTS
ModuleTour Management & Artist Relations6 ECTS
ModuleBachelor Thesis12 ECTS

Your Perspectives After Graduation

As a manager in the music and event scene, you accompany artists on their way to success and know how concerts, live events and festivals become memorable. After your media studies, you are an expert in digital media and communication and plan brand events, release parties, tours and networking events.

Career Prospects After Graduation
Possible Fields of Work & Employers
Tour Manager & Label Manager Music, TV & Radio Industry Production Companies, Organizers & Publishers Communication, Event & Marketing Agencies Platforms, Apps & Influencer Management Self-employment & Own Company