Business Administration (B.A.)

About the Program

The Business Administration program at SRH University is practice-oriented and future-focused. With flexible specializations and our innovative study concept, you'll be optimally prepared for professional challenges. Start your career in the dynamic world of business and shape your future.

In the Bachelor's program in Business Administration at SRH University, we provide you with practical and sound business fundamentals. Through our CORE principle, you learn the competencies you'll need later in professional life. You'll dive deep into disciplines like marketing, controlling, sales, and human resources management.

From the third academic year onwards, you have the opportunity to choose a specialization and further develop your knowledge in a specific area of business administration. For students with an international focus, we offer study abroad semesters at over 80 partner universities worldwide – including the possibility of a dual degree.

What You Will Learn?

• Marketing & Sales
• Controlling & Accounting
• Human Resources Management
• Corporate Management & Strategy
• Economics
• International Business
• Elective Specialization (from 3rd year)

The innovative CORE principle of SRH University places practice-oriented learning at the center. You not only acquire theoretical knowledge but apply it directly in projects and case studies – the ideal preparation for your career.

Curriculum Content

Your Career Prospects After Graduation

With a Business Administration degree from SRH University Heidelberg, diverse career paths are open to you. The practice-oriented CORE study concept optimally prepares you for the demands of the business world. Through the flexible choice of your specialization and the possibility of a study abroad semester or dual degree, you're well-equipped for national and international careers.