Digital Marketing
About the Programme
Learn how to scale international brands and make sound business decisions – with our state-of-the-art Digital Marketing bachelor's programme. Thanks to the integrated projects, you strengthen your expertise and your soft skills.
Sophisticated marketing strategies are the foundation for a modern company's most important decisions. The days of guesswork are over – hard data and customer insights now allow marketers to send targeted messages to an engaged audience. Skilled digital marketing has a direct impact on revenue.
Right in the heart of Berlin, Germany's tech hub and start-up capital, we designed this industry-friendly bachelor's degree specifically to explore various management disciplines and deepen your knowledge in the operational areas of digital marketing.
What will you learn?
- Brand management & brand leadership
- Online marketing & social media
- Advertising psychology & communication
- International business administration & management
- Market and consumer research
- Investment management & accounting
- International commercial law
This business administration programme prepares you for a solid career in the business sector. The broad approach to digital marketing gives you flexibility in your choice of career. Choose between the Fast Track (6 semesters) or the International Experience Track (7 semesters with internship/semester abroad).
Curriculum
First & Second Semester – Fundamentals8 Modules+
Third & Fourth Semester – Specialisation8 Modules+
Fifth to Seventh Semester – Specialisation6 Modules + Thesis+
Career Perspectives
As a graduate of a Digital Marketing degree, your solid business education helps you tackle complex problems independently and efficiently. This opens the door to marketing-related fields such as strategic management or consulting.
