Marketing Management (B.A.)
About the Program
Are you full of creative ideas and your heart beats for marketing? Then our full-time Marketing Management program is the perfect start for your professional future. From market research to product management, sales to controlling, many different areas of work are open to you.
Your task as a marketing manager is above all to understand the market and recognize the needs of your customers in order to inspire them for your brand. Rethinking processes and thought patterns is just as much a part of this constantly changing work environment as adapting to new tools and services.
Technological progress and digitalization are constantly changing the requirements of marketing management. Being up to date and being able to flexibly adapt to developments in the market and customer requirements is the focus of contemporary marketing.
What You Will Learn?
- Strategic & Operational Marketing
- Market Research & Customer Analysis
- Product Management & Brand Management
- Sales & Customer Management
- Digital Marketing & Social Media
- Controlling & Corporate Management
- Business Formation & Start-up
You develop a strong understanding in marketing and sales, gain practical insights into marketing research, and acquire the necessary knowledge to start a business. Professional practical projects and a practical phase promote your market- and customer-oriented thinking.
Curriculum Content
First & Second Semester – Foundations8 modules+
Third & Fourth Semester – Advanced Studies8 modules+
Fifth & Sixth Semester – Specialization6 modules + thesis+
Your Career Prospects After Graduation
As a marketing manager, diverse career opportunities open up to you in almost all industries. You are able to understand the market, recognize customer needs, and successfully position brands. Whether in agencies, companies, or as a freelancer – your expertise is in demand.
