Kostenlose Erstberatung  ·  Over 130 study programmes in Germany

Media and Communication Management (B.A.)

Bachelor of Arts 6 Semester Deutsch Vollzeit

About the Program

Immerse yourself in the exciting world of media and start your bachelor's degree in Media and Communication Management at SRH University. Discover the diversity of the industry on our journey through the media world and find exactly the job that suits you!

You want to work in the field of media or communication - but don't know exactly what suits you best yet? Then in the bachelor's program Media and Communication Management we take you on an exciting journey through the media world. You will get to know all relevant areas.

Among others, we look at these industry areas: Media companies, Editorial, Graphic office, Broadcaster, Content Creation Hub, Marketing department, Corporate communications, Advertising agency and Event agency. Also available at the new SRH Campus Munich from 2025!

What You'll Learn

  • Media Management & Media Production
  • Communication Strategies & Public Relations
  • Marketing & Advertising
  • Journalism & Content Creation
  • Event Management & Event Planning
  • Corporate Communication & Corporate Media
  • Digital Media & Social Media Management

Practical teaching methods such as project work, excursions and role-playing prepare you optimally for the professional world. Through elective modules you can specialize individually. The management focus ensures long-term career prospects.

Curriculum

First & Second Semester – Fundamentals8 Modules+
ModuleFundamentals of Media and Communication Sciences6 ECTS
ModuleIntroduction to Marketing6 ECTS
ModuleFundamentals of Business Administration6 ECTS
ModuleScientific Work6 ECTS
Third & Fourth Semester – Deepening8 Modules+
ModuleCommunication Strategies & Public Relations6 ECTS
ModuleMedia Production & Content Creation6 ECTS
ModuleAdvertising & Campaign Planning6 ECTS
ModuleDigital Media & Social Media6 ECTS
Fifth & Sixth Semester – Specialization6 Modules + Thesis+
ModuleCorporate Communication & Corporate Media6 ECTS
ModuleEvent Management & Event Planning6 ECTS
ModuleElective Module / Practical Project12 ECTS
ModuleBachelor Thesis12 ECTS

Your Perspectives After Graduation

With the Media and Communication Management program, you qualify for professions where media and communication play a central role - from journalism to public relations, marketing and advertising to event management. Because the program focuses on management, you have attractive long-term career prospects.

Career prospects after graduation
Possible fields of work & employers
Communication Manager PR Manager & Public Relations Marketing & Advertising Professional Journalist & Editor Event Manager Social Media & Content Manager