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Automotive & Mobility

Bachelor of Arts 6 Semester Deutsch Vollzeit (Kombi-Modell)

About the Programme

Uniqueness, individuality, mobility – the automotive sector remains one of the highest-revenue industries in the world. Germany in particular is shaped by major car manufacturers with strong international recognition. This makes the industry a modern, innovative and varied field of work, for which we prepare you with the Automotive & Mobility Management degree programme.

Germany is one of the largest car producers in the world. E-mobility, automation and connected mobility are the major topics and future challenges of the industry. This is exactly where the B.A. Automotive & Mobility Management bachelor's programme comes in: through foundational training in business and economics combined with specialist expertise in the automotive field, you will be prepared for a future role in an exciting economic sector.

The programme focuses on development trends in the automotive industry as well as environmentally friendly technologies such as hybrid and electric drive systems or options for reducing emissions, alongside the digitalisation of the automotive world through software innovations.

What will you learn?

  • E-mobility & alternative drive systems
  • Automation & connected mobility
  • Automotive marketing & sales
  • Supply chain management
  • Innovation management
  • Digitalisation in the automotive industry
  • Fundamentals of business administration

The degree programme combines business administration know-how with industry-specific expertise in the automotive sector and prepares you optimally for specialist and management roles in one of Germany's most important economic sectors.

Programme Content

First & second semester – Fundamentals8 modules+
ModuleFundamentals of business and economics6 ECTS
ModuleIntroduction to automotive economics6 ECTS
ModuleMarketing & sales6 ECTS
ModuleAcademic work methods6 ECTS
Third & fourth semester – Specialisation8 modules+
ModuleE-mobility & alternative drive systems6 ECTS
ModuleSupply chain management6 ECTS
ModuleDigitalisation & connectivity6 ECTS
ModuleInnovation management6 ECTS
Fifth & sixth semester – Specialisation focus6 modules + thesis+
ModuleAutomotive marketing6 ECTS
ModuleMobility concepts of the future6 ECTS
ModuleInternship12 ECTS
ModuleBachelor's thesis12 ECTS

Career Prospects

As an Automotive Manager, you take on specialist and management responsibilities, steering the processes and structures within major automotive groups and companies in the supplier industry. During your studies you develop a feel for trends and actively participate in shaping tomorrow's mobility in your future role. You become a team player, enjoy collaborating and communicating with people, and show a strong customer orientation. You set goals and develop sales, usage and marketing strategies.

Career Prospects After Graduation
Possible Career Fields & Employers
Car manufacturers Supplier industry (e.g. electronics, chassis, tyre manufacturers) Mobility companies Car dealerships and dealer networks Insurance and leasing companies Innovation management Automobile clubs and technical inspection associations Motorsport and customer sports programmes Traditional automotive division of manufacturers/suppliers