Sports Management (B.A.)
About the Program
For many people, sports is more than just a hobby – the sports industry is gaining increasing social and economic importance and is becoming more professional, creating numerous new jobs in this field.
The so-called magic triangle, consisting of sports, media, and economy, shows an increasing demand for specialists and executives who think interdisciplinarily and possess both management skills and sports-related expertise.
The interdisciplinary Sports Management degree program provides the necessary competencies for specialist and management positions in companies whose fields of activity lie in the sports industry. Turn your hobby into a profession!
What Will You Learn?
- Strategic & Operational Sports Marketing
- Sports Management & Club/Association Management
- Merchandising, Licensing & Sponsorship
- International Sports Business
- Business Administration Fundamentals
- Event and Event Management
- Sports Rights Marketing
The program combines business administration content with the specifics required for successful work in the sports environment. You will learn Professional Skills, Management Skills, and Smart Skills for your career in the sports industry.
Curriculum
First & Second Semester – Foundations8 modules+
Third & Fourth Semester – Advanced Studies10 modules+
Fifth & Sixth Semester – Specialization4 modules + thesis+
Your Career Prospects After Graduation
The fields of work after graduation are diverse – ranging from sports clubs and associations to fitness studios and corporate sports and health management to the sports equipment industry, event agencies, and sports rights marketing. For everyone who wants to turn their hobby into a profession.
