Business Psychology (B.A.)

About the Programme

Your ideal combination: business and psychology. You learn the fundamentals of management for international companies and discover what motivates people. This enables you to make smart personnel decisions and ensure satisfaction at all levels of an organisation.

In the International Business Administration – Business Psychology bachelor's programme at SRH University Campus Berlin and Hamburg, you combine business administration and psychological expertise and develop your social, intercultural and personal skills through projects. In doing so, you gain classic know-how in areas such as marketing, accounting and sales – always in a global context and with a strong link to psychology.

Your knowledge of the psychology of learning and motivation will make you more efficient and help you support teams successfully. This makes you an indispensable part of any company, as your business knowledge harmonises perfectly with your psychological expertise.

What will you learn?

• HR Management & Personnel Selection
• Advertising Psychology & Market Research
• Emotions in the Workplace
• Marketing & Sales
• International Business Administration
• Commercial and Private Law
• Psychology of Learning & Motivation

You receive first-class training in international business administration, including applied business mathematics, Business English and a comprehensive understanding of corporate management. Choose between the International Experience Track (7 semesters including a semester abroad) or the Fast Track (6 semesters).

Curriculum

Career Prospects

As a Business Psychology graduate, you are a sought-after expert at the intersection of business and psychology. Your skills in market and advertising psychology are especially in demand in personnel development. You advise companies on hiring and developing the best staff and become an indispensable part of any international team.