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Fashion Management

Bachelor of Arts 6 Semester Deutsch Vollzeit

About the Program

If fashion is your passion and you have an eye for trends, style and lifestyle, then the bachelor's program Fashion Management is exactly right for you. In the innovative combination model, you combine attendance phases on the FHM campus, live lectures in the virtual classroom and self-study in the FHM Online University.

Fashion companies are increasingly operating internationally. To purchase, market or sell products through various channels online and offline, it is not only necessary to understand the brand and design - economic relationships and technical processes are also indispensable requirements.

With the mix of fashion-specific expertise and business management know-how, you become an all-rounder within the fashion industry.

What You'll Learn

  • Fashion-specific Expertise & Trends
  • Business Management Know-how
  • Communication Strategies & Marketing
  • Economic Relationships in Fashion & Textile Industry
  • Technical Processes in Production
  • Digitalization & Digital Commerce
  • Purchasing & Sales, Distribution & Logistics

100% practical study in small study groups - No NC.

Curriculum

First & Second Semester – Professional Skills8 modules+
ModuleFundamentals of Fashion Management6 ECTS
ModuleBusiness Administration & Marketing Fundamentals6 ECTS
ModuleFashion Design & Creation6 ECTS
ModuleTextile & Material Sciences6 ECTS
Third & Fourth Semester – Management Skills10 modules+
ModuleCollection & Product Management8 ECTS
ModulePurchasing & Sales & Distribution6 ECTS
ModuleMarketing & Communication6 ECTS
ModuleControlling & Supply Chain6 ECTS
Fifth & Sixth Semester – Smart Skills & Completion6 modules + thesis+
ModuleDigital Commerce & E-Commerce6 ECTS
ModuleTrendscouting & Market Research6 ECTS
ModulePractical Projects & Industry Internship15 ECTS
ModuleBachelor Thesis12 ECTS

Your Perspectives After Graduation

As a fashion manager, you are an all-rounder and can contribute in various areas such as design, creation, production, purchasing and sales. You understand economic relationships and can position brands strategically.

Career prospects after graduation
Possible fields of work & employers
Product and Collection Management at Fashion Labels Distribution, Marketing & Communication at Fashion and Textile Companies Purchasing & Sales & Logistics Retailers & Department Store Chains Trendscouting & Digital Commerce Management Consulting & Textile Associations