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Creative Writing & Copywriting

Bachelor of Arts 7 Semester Deutsch Vollzeit

About the Program

Is creative writing and copywriting your passion? Then make writing your profession! With our Bachelor's degree, you gain the necessary craft - creative writing and professional copywriting - for the diverse career paths of the digital present.

In addition to artistic-literary texts such as short stories and novels, you write screenplays, podcasts, and journalistic texts. In elective modules, you set accents in gaming, songwriting, radio plays, or PR.

Creative writers are needed everywhere, especially in times of artificial intelligence. Benefit from close collaboration with publishers, agencies, and media houses.

What Will You Learn?

  • Develop texts and tell stories for various media
  • Artistic-literary texts (short stories, novels)
  • Screenplays, podcasts & journalistic content
  • Elective modules: gaming, songwriting, radio plays, PR
  • Professional use of AI in writing
  • Collaboration with publishers, agencies & media houses
  • Storytelling & linguistic impact

German-taught program in Berlin - no NC, accredited.

Curriculum

First & Second Semester - Foundations8 Modules+
ModuleFoundations of Creative Writing8 ECTS
ModuleLiterary Studies & Text Analysis6 ECTS
ModuleStorytelling & Narrative Techniques6 ECTS
ModuleLinguistic Impact & Style6 ECTS
Third to Fifth Semester - Specialization12 Modules+
ModuleScreenwriting & Podcasts8 ECTS
ModuleJournalistic Writing6 ECTS
ModuleAdvertising Copywriting & Copywriting6 ECTS
ModuleAI & Writing in the Digital Present6 ECTS
Sixth & Seventh Semester - Expertise & Completion6 Modules + Thesis+
ModuleElective Module (Gaming / Songwriting / Radio Play / PR)15 ECTS
ModuleLiterary Writing (Novel / Short Story)8 ECTS
ModulePractical Projects with Publishers & Agencies15 ECTS
ModuleBachelor Thesis12 ECTS

Your Career Prospects After Graduation

As an expert in storytelling, copywriting, linguistic impact, and the design of creative processes, you have diverse career opportunities in the media and communication industry as well as in the cultural economy.

Career prospects after graduation
Possible fields of work & employers
Author (novels, films, podcasts, audiobooks, games) Copywriter (advertising, start-ups, PR, social media) Social Media Manager Journalist & Editor Editor in Publishing Houses Writing Coach at Universities